Business
Analyst
B.A.
ROTTAISA GIBBS
Portfolio Overview
Business


Background
I’m a business analyst with a diverse background in marketing, tech, engineering, sales, advertising, supply chain, data, and research. My experience spans helping companies grow, streamline operations, and connect more effectively with their audiences.
I’ve developed and implemented strategies that drive sales, improve marketing performance, and cut costs. From running Meta and Google Ads campaigns to optimizing supply chains, I focus on creating measurable results.
Data is at the core of my work. I gather and analyze insights that help businesses understand their audience, refine decision-making, and stay ahead of competitors. My ability to combine data-driven strategy with practical execution has consistently helped organizations achieve and surpass their goals.
With experience across multiple industries, I bring a holistic approach that bridges business needs with technical solutions. Whether it’s growth hacking, marketing, or efficiency improvements, I thrive at turning challenges into opportunities for long-term success.
Skills
Business Growth & Strategy
Experienced in identifying opportunities, growth hacking, and helping companies meet and exceed sales goals.
Marketing & Advertising
Skilled in campaign development, Meta Ads, Google Ads, and implementing strategies that boost visibility and conversions.
Data Analysis & Research
Strong background in collecting, analyzing, and interpreting data to guide decision-making and audience understanding.
Supply Chain Optimization
Proven track record of reducing costs, improving efficiency, and streamlining operations.


Sales Enablement
Expertise in designing sales processes and strategies that drive revenue growth.
Technology & Engineering Insight
Ability to bridge business needs with technical solutions and collaborate across diverse teams.
Problem-Solving & Innovation
Adept at turning challenges into actionable solutions that create lasting business impact.
My work
Health Clinic -Patient Intake Process Redesign
Food & Beverage – Inventory Optimization for Distributor
E-Commerce – Conversion Funnel Analysis
Restaurant – Digital Ordering System Implementation
Beauty Industry – Customer Insights for Product Launch
Retail – Point-of-Sale (POS) System Upgrade
Supply Chain – Logistics Tracking Dashboard














Services




















Let's connect!
Linkedin.com/in/rottaisagibbs
Hello@rottaisagibbs.com