Business

Analyst

B.A.

ROTTAISA GIBBS

Portfolio Overview

Business

Background

I’m a business analyst with a diverse background in marketing, tech, engineering, sales, advertising, supply chain, data, and research. My experience spans helping companies grow, streamline operations, and connect more effectively with their audiences.

I’ve developed and implemented strategies that drive sales, improve marketing performance, and cut costs. From running Meta and Google Ads campaigns to optimizing supply chains, I focus on creating measurable results.

Data is at the core of my work. I gather and analyze insights that help businesses understand their audience, refine decision-making, and stay ahead of competitors. My ability to combine data-driven strategy with practical execution has consistently helped organizations achieve and surpass their goals.

With experience across multiple industries, I bring a holistic approach that bridges business needs with technical solutions. Whether it’s growth hacking, marketing, or efficiency improvements, I thrive at turning challenges into opportunities for long-term success.

Skills

Business Growth & Strategy

Experienced in identifying opportunities, growth hacking, and helping companies meet and exceed sales goals.

Marketing & Advertising

Skilled in campaign development, Meta Ads, Google Ads, and implementing strategies that boost visibility and conversions.

Data Analysis & Research

Strong background in collecting, analyzing, and interpreting data to guide decision-making and audience understanding.

Supply Chain Optimization

Proven track record of reducing costs, improving efficiency, and streamlining operations.

Sales Enablement

Expertise in designing sales processes and strategies that drive revenue growth.

Technology & Engineering Insight

Ability to bridge business needs with technical solutions and collaborate across diverse teams.

Problem-Solving & Innovation

Adept at turning challenges into actionable solutions that create lasting business impact.

My work

Health Clinic -Patient Intake Process Redesign

Food & Beverage Inventory Optimization for Distributor

E-Commerce Conversion Funnel Analysis

RestaurantDigital Ordering System Implementation

Beauty IndustryCustomer Insights for Product Launch

Retail Point-of-Sale (POS) System Upgrade

Supply Chain Logistics Tracking Dashboard

Services

Let's connect!

Linkedin.com/in/rottaisagibbs

Hello@rottaisagibbs.com